For more than thirty years, I’ve been building brands. I started in the financial industry as a marketing exec and for nearly ten years I built big, glossy identities for great big entities. I owned a strategic branding agency for 15 years more. I got my BA in creative writing and my MBA, and racked up more experience helping business owners express themselves than you can shake a stick at.
And then, in 2015, at the age of 47, I had a break-through (following a break-down) about my potential as a midlife woman. And I set out on a journey, talking with hundreds of midlife women who--like me--felt called to something greater. Women who were ready to break through, break out, and show their stuff in a way they’d never done before. And I came to understand that as midlife women, we’re plagued by some pretty nasty beliefs about our value as we age.
So I developed an approach to branding specifically for midlife women that’s different than any other you’ll find: it’s equal parts strategy and soul-searching. It’s rooted in self-confidence and resilience every bit as much as tactics and messaging.
In response to my work with midlife women, I wrote my first book, Hot Flashes, Carpools, and Dirty Martinis—The Quintessential Guide to Turning Midlife into PrimeTime. I launched two blogs and several online courses. I developed a following of nearly 50,000 people, filled my private coaching practice, started speaking from stage to thousands of women... And then made the inspired choice to share my 25 years of branding juju exclusively with PrimeTime women business owners
In short, I SHOWED UP FOR MYSELF. And at 52 years old, I’m better and BIGGER than I've ever been. Here’s the great news: you can show up for yourself, too. And I’m dying to help you.